Join as a Design Partner and help shape the future of Product Marketing
Apply now
Early access opens this New Year 2026 🎉
Count me in!
Methodologies
What is ICPÂ Segmentation
Data-backed segmentation for ideal customers.
Design Partners
PMMÂ 2.0
Blogs
Company
Design Partner
Join Waitlist
Our Blog
Resources & Insights
The latest industry news, interviews, technologies, and resources.
Product Marketing
PMM 2.0: The Rise of the Strategic Product Marketer
A new era where PMMs don’t just launch products — they lead markets. Welcome to the age of strategic Product Marketing.
December 2, 2025
•
4 min read
Aisepedia: The First-Ever Product Marketing Tool Built for How PMMs Actually Work
Why Product Marketing Has Been Broken — And How It Finally Gets Its Engine
December 3, 2025
•
3 min read
Hiring Your First PMM? Or Scaling a PMM Org? Here’s What the Best Teams Get Right.
Most companies hire their first Product Marketing Manager when they hit a breaking point.
December 2, 2025
•
2 min read
How Can New PMMs Know Where Their Product Truly Fits?
The missing starting point: identifying your highest-fit segments with speed and confidence.
November 25, 2025
•
3 min read
Product Marketing
PMM 2.0: The Rise of the Strategic Product Marketer
A new era where PMMs don’t just launch products — they lead markets. Welcome to the age of strategic Product Marketing.
November 3, 2025
•
4 min read
Introduction
ICP Is Dead. Meet ICP Segmentation
From broad ICPs to precise Segment 360s — how modern GTM teams win with focus, intelligence, and timing.
August 27, 2025
•
6 min read
