Redefining the Role for Maximum Impact brought together a group of sharp, curious, and forward-thinking PMMs in San Francisco on November 11, 2025. The room was filled with energy from the minute we opened — a mix of shared challenges, honest conversations, and real excitement about where the role is headed.
One of the strongest moments was the collective push toward strategic PMM: becoming the connective tissue between Product, Sales, and the Market.
We also showcased a sneak peek of our upcoming Product Marketing Environment, which sparked conversations around ICP segmentation, product-market alignment, and how PMMs can finally move beyond generic frameworks.
The Best Part?
It wasn’t just an event — it became a community moment. People stayed back long after the session ended, exchanging notes, LinkedIn handles, frustrations, wins, and ideas that will shape PMM 2.0 in their own teams.
This is just a start
We’re taking the insights and energy from this event back into our build. This is shaping how we think about PMM 2.0 and you’ll see more content, conversations, and events around it in the coming weeks.
The Experts
Meet our Panelists
Lara McCaskill
Director of Product Marketing
Atlassian
Laura Thompson
Product Marketing Lead
Meta Reality Labs
Sajag Chikarsal
GTM Executive & Advisor,
Ex-Celona, Google, Zscaler
Liz Flores
Product Marketing Manager
Google
Why This Conversation Matters
For years, PMMs have been the executional backbone of GTM — the ones who ensured every launch, playbook, deck, and battle card came together flawlessly to guide sales, marketing, and product teams. Their work connected insights to action and ensured the business spoke with one cohesive voice.
But the landscape is shifting. With AI and automation taking over much of the executional load, the question is no longer how PMMs deliver — but what unique impact they create next.
4 weeks to go for Aisepedia BETA
Only 100 slots open — To shape the future of Product Marketing
