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Use Cases
Solo PMMs
Operate with clarity not chaos.
PMM Teams
Align work. Eliminate duplication.
VP / Head of PMMs
Scale clarity across launches.
Product Marketing Consultants
Deliver strategy that repeats.
Methodologies
What is ICP Segmentation
Data-backed segmentation for ideal customers.
Design Partners
Wall of Love
Resources
Blog
Rethinking Product Marketing
PMM 2.0 Event
The Future of Product Marketing
Design Partner
Book Demo
Signup Optimization Initiative – Prerequisites
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Tools & Data Access
1. Preferred method to access your Google Analytics data
*
2. Product analytics / telemetry tool currently in use and preferred method to access them
*
Data Available for Analysis
1. What insights and analytical reports can be accessed from these tools?
2. Is feature adoption data available for signed-up users segmented by industry or vertical?
*
PMM Focus for Signup Journey
1. Pages currently used to drive product sign-ups
*
2. Current page flow driving signups
Sample for Reference
Page URLs or content to help us understand the current structure
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